Look, plastics are plastics, to one degree or another. I buy Matrix Shads for two reasons: because they are made by a small business local to Louisiana and I have caught fish on them. With that said, I don’t think fish particularly care for name brands so much as they do presentation and if they are actually biting or not. It should be noted that I am not sponsored by Dockside or Matrix Shads, though it would be nice to get some free packs every now and then. 
A couple months ago I went to Gus’s Tackle and Nets in Slidell to pick up some tackle. Something I was looking for in particular was the Dockside Matrix Shads in Lemon Drop. Loudafish of Rodnreel.com brought these out on a previous trip. What I like about them is that they have good action, like a Hybrid Flurry, but unlike a Flurry are TOUGH. The best thing about them is that they are made right here in southeast Louisiana, and not Honduras, Haiti or China. Pair this with a Fishin Fever jighead (sold in singles or bulk from Gus’s, too) and you are throwing an all-Louisiana rig. The hooks on the Fishin’ Fever jigheads are stronger and sharper. Ribs are built into the jighead that keep a super strong hold onto whatever plastic you are using. Earlier this summer I got into a pile of bullreds and caught them on these jigheads one after the other. They did not straighten out at all!
I really liked how vibrant the Lemon Drop color was on these MATRIX Shads. They’re not faded at all. I will be fishing with them tomorrow side-by-side with other plastics. If they performed like they did before, I will phase out my Flurries (fish destroy them) and H&H (made in China), replacing them with Dockside plastics.
I believe it is not only fishing skill and knowledge that help boat more trout and redfish, but the little things that contribute that extra 1%. Combine all those small techniques and items, and you will find yourself putting 25% more fish in the boat. Makes sense, right?